Contextual advertising on the Internet - price | Media, banner advertising of a site in Google Adwords

Adwords

Need instant feedback from the target audience?

The only one option - Internet advertising

From the date of the appearance of the concept of contextual advertising it standed for great changes. Now this term is understood not only as ads put online of similar subjects pages, but the whole set of technological ways of placing advertising that can attract potential customers to your resource.


 


The capabilities of Google AdWords networks

The capabilities of AdWords networks allow you to determine the intended users with maximum accuracy and ensure their familiarization with the message. Using AdWords services, you will not only save the budget allocated for advertising, but also get a quick return in the form of expanding your client base.

 

Contextual advertising

Contextual advertising is demonstrated to Internet users searching for information on requests. When issuing search results, contextual advertising will be shown nearby.

 

Display advertising

Display advertising - is the display of advertising on resources that have the status of Google partners. That means, those sites that have posted advertising code on their pages.

 

The search network demonstrates only text advertising, and in the contextual display version you can type text, include video, and banners. In addition, search advertising assumes payment only per clicks, and the contextual display - both for clicks and for display.

The behavior of web users differs in these networks. Therefore, different approaches will be used to the way of providing contextual advertising, message structure and other indicators (cost-per-click, CTR, etc.).

With AdWords networks, you can also promote an app from the AppStore. Advertising in this case will be shown on all smartphones and tablets with iOS-OSes, that is just to those users who can become your client.

With AdWords networks, you can also promote an app from the AppStore. Advertising in this case will be shown on all smartphones and tablets with iOS-OSes, that is just to those users who can become your client.

 

 


Goals and price

Before setting up a campaign to promote your resource, you need to clearly understand the main objectives of contextual advertising. Preeminently, this is the rise of traffic network port and branding.

As for the cost, the price of an advertising campaign consists of two main components. First, it's a free amount that will make up the budget and go to the AdWords account, plus agency fees for service providers.

We work with the advertising budget from - 100 EUR

Commission for the creation and maintenance of advertising campaigns:

Advertising budget Commission
Up to 200 EUR per month 20 EUR
From 200 EUR per month 15%

 

What is included:

- creating text ads;
- setting up ad campaigns on the Display Network;
- setting up remarketing;
- setting up video ads;
- regular monitoring and analytics of advertising campaigns.

 

 


Benefits of using contextual advertising:

1. Quickness. You can run your ads immediately after selecting the necessary settings and adding funds to your AdWords account.

2. Selectivity and unobtrusiveness. Messages will be shown only to those who are looking for the appropriate product or service.

3. Selectivity. Highly effective targeting allows you to configure everything in such a way that your positioning will be accurately targeted to the target audience.

4. Changeability. AdWords allows you to quickly change settings and make a campaign that best matches the changed conditions.

5. Flexible payment system. Customer AdWords itself determines the amount that it can spend on the promotion of the resource with this type of advertising. At the same time, a budget of any size will be spent, ensuring the most effective return.

Feedback

Send

 

 

ᐱ Back to top